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Developing a Personal Brand and Leadership Style that Defines and Augments the Leader’s Impact on the Organization.
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Stephanie Quarls
Expert level
255 Wows earned
Expert level
255 Wows earned
How it works
If an executive has been in a leadership role for a while, they have likely already cultivated a personal brand for themselves (i.e., he’s the AI guru). However, both new and seasoned executives have the opportunity to shape and redefine what their personal brand is among their peers. The following helps an executive walk through that process in 3 steps.
Reflect on current personal brand
First, the executive should reflect on whether they have a personal brand already associated with them. Likely, if the executive has been in a leadership role for many years, they have some brand associated with them (whether it was intentional or not). A younger executive might be in a position to create a personal brand from scratch as they have not developed one yet.
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