How it works

When wellness is considered a critical part of the business, it becomes integral to the organization's internal and external brands. An “internal (or employee) brand” can be considered an external brand: people's perception of a product or organization based on their experiences. An internal brand is often driven by how an employee experiences the company through the behaviors of peers and managers, understanding how decisions are made, the words and other cultural artifacts in the organization, etc.

Including workplace wellness in an organization's brand happens when there is agreement that a healthy community and workforce are critical to business success. Some situations in which this is most likely to occur are:

• Companies whose products are related to healthy outcomes or a healthy lifestyle.
• Community-based, social-justice or other organizations dedicated to improving society.
• Organizations with active corporate responsibility commitments and efforts.
• Global companies with a presence in countries that have requirements for psychological health and safety (such as Australia, Canada, and Mexico).