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The Brand to Wellness Matrix: Evaluate How a Company’s Branding Elements Communicate and Align With its Culture of Wellness and Well-being.

Top creators

Allessandria Polizzi
Advisor level
63 Wows earned

Purpose

This tool helps organizations analyze their brand components, both internal and external, to determine how effectively they reflect a commitment to wellness and well-being. It identifies areas where the brand supports wellness or falls short, offering insights for alignment and improvement.

How to use this tool

Begin by listing each brand component in the matrix, such as mission and vision statements, company values, employer branding, and more.

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