Purpose

The tool provides a structured approach to plan and execute communication efforts tailored to specific stakeholders. It supports clear, consistent messaging and ensures the alignment of communication goals with organizational objectives, ultimately improving awareness, understanding, and engagement. It helps create a messaging roadmap that will support the awareness and adoption of change initiatives (e.g. introducing wellness programs).

How to use this tool

The template is designed to be used collaboratively or individually during the communication planning phase. Begin by identifying the target audience, communication goals, and expected outcomes. Conduct a stakeholder analysis to determine preferred channels and specific interests. Then, outline a multi-channel communication approach, ensuring each channel is assigned relevant content, an intended audience, and clear metrics for evaluation.