The Job Persona Template: Define Role Expectations for Changes Associated with Digital Transformation.

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Tim Williams
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Purpose

This tool facilitates communicating new or updated expectations of behaviors, changes, and performance responsibilities of a job or role. It can be more effective than a list of responsibilities alone and help define some of the cultural attributes expected through digital transformation.

How to use this tool

Complete this job placemat for key roles where new behavior, expectations, or changes in responsibilities are required. It can help align team members to common objectives, vision, and ways of operating as they understand the new requirements of their roles.

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